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This web page has the following in the web site, "8220;Innovative Measurement And Control Applications Of Force." Our analyzers saw that the web page also stated " Welcome to Force Switch Corp." The Website also said " Specialists in flight control transducers, load cells, force sensors, liquid level measurements, limit switches, non-passive hermetically sealed switches, toggles, and OEM specific designs for unique applications. Force Switch excels at custom. Designs, special orders, and adaptations to our COTS. Supplier, Force Switch delivers MIL- Std and Medical-qualified devices. Engineers work with your project team to cre." The website's header had Custom Load Cells as the most important optimized keyword. It is followed by Load Cell, Transducers, and Aerospace which isn't as highly ranked as Custom Load Cells. The next words forceswitch.com uses is OEM. Dead Weight Testing was included and might not be understood by search crawlers.